Perry, Fitts, Boulette & Fitton CPAs (PFBF CPAs) with offices in Bath and Oakland, have taken steps to solidify their brand reputation within the community and beyond.

The firm is excited to announce that going forward, its regionally recognized and trusted name in tax and accounting expertise will be known as One River CPAs.

“The main issue we faced was that many of our new and current clients or community members could not remember our name. Neither Perry, Fitts et al. or PFBF CPAs rolled off the tongue as many of you know from experience,” said firm president Jamie Boulette.

He also explains that after three of the four founders reached retirement, it was time to think about rebranding starting with a new name. They wanted to be known for more than being tax experts who gave great customer service. They wanted a name that was simple but reflected community presence. They wanted a new identity that reflected resiliency, dependability, and the ever changing environment of our business. After months of deliberation it was the firm’s persistent staff that suggested that a river carries with it all of these qualities.

“The name ‘One River’ would bring us back to our roots of community support but be indicative of the ever changing environment. Like rivers from a distance, the firm and the industry today look like they did in the past. But also like rivers, the actual makeup of the firm is very unique and different as it will be into the future,” Boulette said.

Their commitment to their clients and community is embodied in the analogy of “One River.” Like rivers, they remain strong and steadfast while simultaneously changing and forging new paths.

To learn more, visit www.onerivercpas.com or call 207-873-1603.